p4

P4 Learners investigate how their chosen media product reaches its intended audience by analysing the product’s:

a) distribution channels

Its Always Sunny In Philadelphia

TV- USA (FXX) UK (Viceland) these channels are both paid channels.

DVD’s/Blu-ray - The DVD's and Blu-Ray's for IASIP are sold as US imports in the UK via websites like Amazon. The DVD’s are sold on Amazon UK A special edition of the box set was released in the style of a 6 pack of beers. A full box set of every season can cost around £130 on amazon. Seasons can be purchased off of iTunes. The season 1 and 2 boxset released September 4th 2007 in region 1 and June 2nd 2009 in region 4.

Netflix (UK) HULU (USA). Hulu has bought the rights to IASIP for us streaming consumption, However The UK version of Netflix still is able to stream the show. VUDU and Xfinity are American streaming services which also stream the show.

The show originally first aired on FX on the 4th of august 2005 in America.

b) advertising

Advertising:
Its Always Sunny In Philadelphia uses lots of promos to announce their episodes and seasons. These promos are available to be watched on Youtube, Twitter, Facebook, and on TV channels on the Fox Network.

A lot of people within the target audience of Its Always Sunny use social media. The algorithms of these platforms would suggest these Promos to the fan of the show if they liked the pages on Twitter Youtube, and Facebook.

The show has an official Twitter page and regularly posts clips or stills from the show. This reminds fans of parts of the show they might have enjoyed and makes them think to go back and re watch them.

Its Always Sunny TV spot:

In this trailer it suggests to viewers exactly what the show is about. It expresses its crazy and stupid nature and is quite funny. The over the top trailer also relates to how the show is over the top and shouldn't be taken seriously. The trailer itself has nothing to do with the show other than featuring the characters, however the audience understands what the show is about by watching the short clip. The music in the scene is very dramatic until the plot twist of the advert. This relates to the show as the show usually has big plot twists. The characters in the bright yellow space suits look out of place and very silly which adds to the comedic effects of the scene. The big open setting of the shot featuring all the characters from the show is also comedic as the characters are all doing strange things.  

Its Always Sunny In Philadelphia Billboard.

From this billboard it tells us that the show is quite silly and funny as all the characters have very comedic facial expressions. The billboard is also in the style of a shopping mall family photo-shoot photo with everyone wearing yellow and sitting in a line facing the camera. This is humorous as the characters are all grown ups however they all look quite childish apart from Mac (Far right) and Frank (Middle). This shot also has nothing to do with the show apart from the kitten in mittens. The Billboard is quite bright due to the Yellow which catches the eye of people walking/driving past.