p3

P3 Learners analyse the demographics of the target audience for their chosen media product, identifying the audience’s:

A Gender)The target audience for its always sunny in Philadelphia are white males, however some viewers are female. the comedy in the show can have an acquired taste as some of the jokes can be quite rude and could easily offend people.

B Age)  The age range is 18-24, this age is just younger than the characters in the show and around this age. each episode is only 30 minutes each which means viewers at this age would watch the show after collage or work whilst they are having their dinner or during a brake. This also fits in with the hobbies as the majority of results i collected were either gaming, Guitar, or Playing football. 

C Lifestyle) The target audience lives in a small urban towns, They have multiple hobbies such as guitar and football. He also goes out and about in town with his friends or plays video games with them. 

D Spending Power) The target audiences median of the amount spent per week is £15-£30 which might be spent on something like a Netflix subscription as the screen time per week as the highest result was 120mins plus. The money might also be spent on DLC for video games as video games recurred a lot in my results for hobbies.  They earn around £100 a week. 

The target audience for its always sunny in Philadelphia are male however some viewers are female. the comedy in the show can have an acquired taste as some of the jokes can be quite rude and could easily offend people. The age range is 18-24, this age is just younger than the characters in the show and around this age. each episode is only 30 minutes each which means viewers at this age would watch the show after collage or work whilst they are having their dinner or during a brake. This also fits in with the hobbies as the majority of results i collected were either gaming, Guitar, or Playing football. The median of the amount spent per week is £15-£30 which might be spent on something like a Netflix subscription as the screen time per week as the highest result was 120mins plus. The money might also be spent on DLC for video games as video games recurred a lot in my results for hobbies.  

Distinction)

Name: Isaac Sunderland

Name of product	It’s Always Sunny In Philadelphia
Target audience	The target audience for Its Always Sunny In Philadelphia are males aged 18-24 years of age who are part time students who are fans of sports and video games.
Secondary audience	The secondary audience for Its Always Sunny In Philadelphia are Males and Females aged between 16 and 24. They are fans of sit coms films and soft rock
What appeals to the target audience about the product (examples and explanations)	Its Always Sunny In Philadelphia appeals to students as the shows episodes are only 30 minutes each. This gives them time between breaks of learning/after they have finished their job to watch the show as the episodes aren’t hours long. The show also appeals to these kinds of people as the episodes do not follow a story which flows with each episode meaning you can watch the episodes in any random order without being lost on what is going on. This is good for this type of fan as it means that they can sit down and watch any episode with their friends and their friends who might have never seen the show can understand what Is going on in the episode. The show is a comedy which has a different storyline in each episode which is original. The sheer stupidity of the characters makes the show humorous as the viewers know what they are doing is wrong and can laugh at them as they will do things which most people wouldn’t even think about doing. The show can have an emotional connection to viewers. This is achieved by featuring lots of pop culture references, Featuring landmarks in episodes, and having beloved actors such as Danny DeVito. Danny DeVito was revealed in season 2 of the show and the way he was revealed was very funny which added to the fan appeal for the show. The character turns up out of nowhere and announces himself as Dennis and Dee's farther.  All the characters have very humorous backstory's and all are quite relatable characters and as a whole the gang is relatable to viewers as most viewers will have people who act like the characters do in their friendship groups in real life. The characters are also the biggest selling point of the show as they bring the humor to the show. For example Charlie Days character Charlie, is illiterate and cannot spell. This recurring joke gets funnier every time as the characters in the show discover he is illiterate as the viewers do. This then adds a whole new depth to the character as jokes about him being illiterate are not constant enough to get boring and not too scarce to be forgotten about and re explained. The show itself makes people laugh by releasing serotonin and endorphins due to a visceral response from laughing. This can almost be a drug to some people and makes them happy as they are both chemical responses in the body which make you feel good. This can appeal to some people as they may be feeling down and watching the show will make them feel better and happier. This may also make people keep wanting to watch the show as they get their dose of happiness from the show and don't want to stop making it addictive.
Key influences on the target audience leading them to want to use the product (examples and explanations)	In the UK the show is only available on Netflix. Netflix is one of the largest streaming services in the UK and features thousands of shows. It is also one of the most popular and is talked about on social media a lot. The show was recently advertised on Netflix due to the new season. The show is also one of the most popular shows on UK Netflix. Other ways people may hear about the show is by their friends telling them about it, or their family members might have told them about it. The show has some famous actors, such as Danny DeVito and Charlie Day. These big actors can bring in a lot of fans as fans of these actors are likely to enjoy the show as it uses humor that the actors usually use in films and other TV shows. Its always sunny has a twitter account and an Instagram account where they post photos from the show and advertisement for the show. This may influence someone to watch the show as they might see a funny clip online about the show on one of these accounts. There are many positive reviews on Its always sunny which makes people want to watch the show. These reviews are also from respected review outlooks such as IMDb.